Ringo Chan, Co-Founder and CEO of Ecosa, has spent nearly a decade transforming how people buy mattresses: and now, how they sleep. What began as a bold move into the DTC bedding space has evolved into a global sleep brand with operations spanning Australia, New Zealand, Hong Kong, and beyond.
In today’s chat, Bushy and Ringo are discussing Ecosa’s obsession with product quality, why lean operations still underpin their growth, and how technology (from AI to micro-warehousing) is helping the brand move faster than ever.
Today, we’re discussing…
How to build an edge competitors can’t replicate – even in a copycat market
What Ecosa learned from a 15-month product flop (and why Ringo calls it a win)
The AI tools cutting Ecosa’s product development time in half
The real secret to staying lean while still blowing customers away
Why genuine word-of-mouth will always beat referral codes
3:54 Embracing Challenges in Product Development7:43 Building a Customer Lifecycle Beyond Mattresses8:57 Generating Word of Mouth in a Competitive Market10:36 The Importance of Delivery Speed and Customer Experience14:16 Staying Lean While Enhancing Customer Service17:45 Convincing Customers of Product Quality22:17 Leveraging UGC for Reviews26:28 Transitioning from Online to Physical Retail30:00 Customer Returns for Product Improvement36:00 AI For Efficiency and Innovation39:31Fostering a Positive Company Culture41:24 Vision and Future Goals for Ecosa
Before you leave…
Come behind the scenes with Add To Cart Community! Join our crew of ecommerce operators chasing growth, sharing wins, and staying sharp with deep dives, live events and no-BS inspiration.
The post Delivering Sleep Like Uber: Inside Ecosa’s Lean Ecommerce Machine | #569 appeared first on Add To Cart.
