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Oliver Buchannon
Nathan Bush

Nathan is the host of the Add To Cart podcast and an independent eCommerce transformation consultant in Australia. He has also been recognised as one of Australia’s Top 50 People in eCommerce for four consecutive years. He also hosts Australia’s leading eCommerce podcast, Add To Cart with over 400 episodes from Australia's best ecommerce talent. He has consulted with retailers including Pillow Talk, Michael Hill Jeweller and Nespresso. Before launching his own advisory service, Nathan led Super Retail Group’s (rebel, BCF, Super Cheap Auto) eCommerce transformation.


How to integrate AI agents into your e-commerce team #577

How to integrate AI agents into your e-commerce team #577

Nov 28, 2025

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5 min read

Fit That Converts: How Magic Fit Turns Size Anxiety Into Sales | #576

Fit That Converts: How Magic Fit Turns Size Anxiety Into Sales | #576

Nov 24, 2025

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3 min read

How To Design High-Converting Bundles #575

How To Design High-Converting Bundles #575

Nov 21, 2025

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3 min read

Culture Kings: Building, Training and Retaining Gen Z Ecommerce Talent | #574

Culture Kings: Building, Training and Retaining Gen Z Ecommerce Talent | #574

Nov 17, 2025

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3 min read

How to Choose Capital That Fuels (Not Controls) Your Growth #573

How to Choose Capital That Fuels (Not Controls) Your Growth #573

Nov 14, 2025

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3 min read

Inside Ghanda’s Ecommerce Engine: How They Scaled Fast and Stayed Lean with Convert Digital | #572

Inside Ghanda’s Ecommerce Engine: How They Scaled Fast and Stayed Lean with Convert Digital | #572

Nov 12, 2025

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3 min read

The CX Survival Guide: How Emily Elvey Turns Chaos into Loyalty | #571

The CX Survival Guide: How Emily Elvey Turns Chaos into Loyalty | #571

Nov 10, 2025

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3 min read

How Real-Time Pricing Keeps Retailers in the Game #570

How Real-Time Pricing Keeps Retailers in the Game #570

Nov 7, 2025

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3 min read

Delivering Sleep Like Uber: Inside Ecosa’s Lean Ecommerce Machine | #569

Delivering Sleep Like Uber: Inside Ecosa’s Lean Ecommerce Machine | #569

Nov 3, 2025

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3 min read

How To Train the Machine: Lessons in Optimising for AI Search 568

How To Train the Machine: Lessons in Optimising for AI Search 568

Oct 31, 2025

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3 min read

The 25% Rule: David Chinn on How Lexer Helps Retailers Find Their Best Customers | #567

The 25% Rule: David Chinn on How Lexer Helps Retailers Find Their Best Customers | #567

Oct 27, 2025

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3 min read

How To Turn Emerging Payment Options Into Your Next Growth Channel #566

How To Turn Emerging Payment Options Into Your Next Growth Channel #566

Oct 24, 2025

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3 min read

How she wear Turned Women’s Frustration into High-Conversion Ecommerce | #565

How she wear Turned Women’s Frustration into High-Conversion Ecommerce | #565

Oct 20, 2025

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3 min read

How to Turn Your Privacy Policy Into a Trust Builder #564

How to Turn Your Privacy Policy Into a Trust Builder #564

Oct 17, 2025

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3 min read

B2B Meets D2C: How AS Colour Built a Global Ecommerce Engine with Joe Sharplin | #563

B2B Meets D2C: How AS Colour Built a Global Ecommerce Engine with Joe Sharplin | #563

Oct 13, 2025

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3 min read

More Than Paperwork: How to Treat IP as an Asset #562

More Than Paperwork: How to Treat IP as an Asset #562

Oct 10, 2025

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3 min read

Obsess Over the Details, Win the Customers: Bon Maxie’s Clare Spelta on Smart Ecommerce Growth | #561

Obsess Over the Details, Win the Customers: Bon Maxie’s Clare Spelta on Smart Ecommerce Growth | #561

Oct 6, 2025

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3 min read

How to Use AI for Deeper Customer Connection #560

How to Use AI for Deeper Customer Connection #560

Oct 3, 2025

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3 min read

Customers as Investors: How Crowdfunding is Reshaping Ecommerce Growth | #559

Customers as Investors: How Crowdfunding is Reshaping Ecommerce Growth | #559

Sep 29, 2025

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3 min read

Why Most Subscriptions Fail (and How to Fix Them) #558

Why Most Subscriptions Fail (and How to Fix Them) #558

Sep 26, 2025

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3 min read

From SEO to Suitcases: Harry Sanders on Testing, Pricing and Scaling KADI | #557

From SEO to Suitcases: Harry Sanders on Testing, Pricing and Scaling KADI | #557

Sep 22, 2025

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3 min read

The Secret Power of Product Quizzes for Acquisition #556

The Secret Power of Product Quizzes for Acquisition #556

Sep 19, 2025

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3 min read

Building an Agentic Workforce: David Brudenell on AI and the Future Ecommerce Team | #555

Building an Agentic Workforce: David Brudenell on AI and the Future Ecommerce Team | #555

Sep 15, 2025

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3 min read

Pete Ceredig-Evans from Try With Mirra | #554

Pete Ceredig-Evans from Try With Mirra | #554

Sep 12, 2025

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3 min read

Get Your Customer Data Ready for BFCM: Register Now to Increase Conversion Without Bigger Budgets

Get Your Customer Data Ready for BFCM: Register Now to Increase Conversion Without Bigger Budgets

Sep 8, 2025

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3 min read

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