David Chinn, CEO and Co-Founder of Lexer, knows better than most that retailers are drowning in data but starving for insight. Since 2015, he’s been helping brands like Cotton On and Rip Curl unify their customer data and use it to drive measurable growth. From tackling TikTok Shop duplicates to using AI for smarter segmentation, David and his team are showing what’s possible when retailers actually take control of their customer data.

Lexer was built around a simple idea: every brand has the potential to be customer-obsessed, if only their data would let them. But the reality is messy. Fragmented systems, duplicated customers, and channels that don’t talk to each other. In this week’s episode, we’re diving into how brands often hit a wall when they want deeper insight into who their best customers are, what drives their repeat purchases, or where churn starts to creep in.

5:47 CDP vs CRM: What’s the Difference10:46 Challenges in Achieving a Single Customer View13:08 Data Duplication and Marketplace Complexities16:01Insights from Customer Data18:31 Matching Customer Data for Accuracy21:16 Leveraging First-Party Data Effectively23:50 Product Insight and Customer Behaviour29:35 Understanding Product Demand33:38 Zero-Party Data for Customer Engagement37:13 Gifting, Gender Inference, and Targeting38:49 Data Regulations and Privacy41:39 The Role of AI in Customer Data Management45:12 The Future of Reporting in Data Analysis49:45 Effective RFM Segmentation Strategies

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