From Magento pain to Shopify power, this is the story of how a surf-wear brand scaled from 8 stores to 110 (and 6,500 orders a day) without adding complexity.
In today’s exclusive episode, Ghanda Clothing’s CIO Silvan Baard joins Convert Digital’s Andrew Waite to share the real story behind their retail transformation. From ditching waiting-room checkouts to pioneering one of Shopify’s first custom Checkout Extensibility builds, this conversation is packed with lessons for every ecommerce leader looking to grow smarter.
Today, we’re discussing…
Why Ghanda made the switch from Magento to Shopify (and how Convert made it painless)
How the team built a headless Shopify experience before it was cool
The automations that keep Ghanda’s lean team moving at scale
Why checkout isn’t the end of the shopping journey, it’s the beginning
The future of unified commerce: CDPs, POS, and camera-based in-store analytics
Chapters
5:39 The Magento Crisis And The Call
8:04 Choosing Shopify And Going Headless
10:27 Balancing Technology and Design
15:06 Future Growth and Scalability Strategies
19:00 Automation To Run A Lean Team
25:05 Peak Trade Insights and Customer Experience
27:43 Navigating Multi-Brand Strategies
30:48 Checkout Customisation and Its Impact
34:12 Harnessing Customer Data for Personalisation
40:50 The Future of Retail: Omnichannel Experiences
Before you leave…
Come behind the scenes with Add To Cart Community! Join our crew of ecommerce operators chasing growth, sharing wins, and staying sharp with deep dives, live events and no-BS inspiration.
The post Inside Ghanda’s Ecommerce Engine: How They Scaled Fast and Stayed Lean with Convert Digital | #572 appeared first on Add To Cart.
