Ten years ago, Stacey Head was renovating a property when a nail went straight through her foot. The Queensland entrepreneur quickly discovered there wasn’t a single decent work boot designed for women. That frustration sparked she wear, an online brand that’s since become a leader in women’s safety footwear and workwear, expanding from a humble garage setup into global distribution and even a physical retail store.
In today’s episode, Stacey shares how she bootstrapped she wear from a side hustle into a multi-award-winning ecommerce brand: without investors, without mentors, and with a healthy dose of stubbornness. From surviving Meta’s algorithm shifts to launching virtual fittings that convert like crazy, Stacey’s story is one for every ecommerce operator who’s ever wondered how to build a niche into a movement.
Today, we’re discussing…
The scrappy early days of launching she wear with zero experience
The moment her website exploded
Why Meta’s changes are forcing authentic brands to rethink socials
How virtual fittings are driving trust and conversion online
The power of word of mouth for creating an engaged community
What AI could mean for the future of fit and personalisation
Becoming a leader in a male-dominated field
3:58 Nail Through Foot: The Catalyst5:30 Why Men’s Boots Fail Women13:43 Expanding the Brand: Beyond Shoes, to Workwear18:54 Creating a Safe Space: The New Store Experience23:52 Community and Engagement: The Power of Word of Mouth26:35 The Impact of Virtual Fitting32:35 Forecasting Demand in Footwear35:46 The Myth of Unisex42:36 Women in Male-Dominated Fields
Before you leave…
Come behind the scenes with Add To Cart Community! Join our crew of ecommerce operators chasing growth, sharing wins, and staying sharp with deep dives, live events and no-BS inspiration.
The post How she wear Turned Women’s Frustration into High-Conversion Ecommerce | #565 appeared first on Add To Cart.
