I’ve seen a lot of replatform projects. Some soar. Others crawl. And a few quietly die.But the best ones all have one thing in common: they don’t start with a platform. They start with a conversation.That was one of the big lessons from our recent Add To Cart Community webinar, How to Plan a Smooth eCommerce Replatform, delivered in partnership with Convert Digital.We were joined by two highly experienced ecommerce leaders who have plenty of expeirence replatforming:
Anna Samkova from Albany Advisory. Anna led Brand Collective’s rollout of 16 sites across 26 brands onto Shopify.
Andrew Waite, CEO of Convert Digital, the agency behind platforms for Aje, Boody, Ghanda, and more.
As well as the Six Steps you must take when planning a replatform, here are just a few specific takeouts that stuck with me:
In today’s tech stacks, even a “simple” redesign often touches the whole experience – checkout, fulfilment, loyalty, and data. Treat it like the transformation it is.
It’s just four columns:
It can be brutal, but incredibly effective.
Don’t lock in a platform and then shop around. Let your agency help shape the brief. As Andrew put it:
And honestly, it made me think about all the replatforms I’ve been part of, especially the big one at Super Retail Group, and how true that advice is.
It’s free to join and you’ll also get access to past webinars, tools, and over 300 ecommerce professionals to learn alongside.
If you’re even
about replatforming in 2025, this is a must-watch. Or if you’re already knee-deep in one, this might just save you a few hairy moments in one of your biggest investments yet.
See you inside!
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